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Survey: Links, Keywords Drive Search Results

The 2013 Moz Search Engine Ranking Factors data is in, and some of the top search professionals have concluded the following regarding Google's search algorithm. Read More


Create A Solid Site To Influence Google Sitelinks

Ever wonder how some sites generate additional sitelinks on search engine return pages? So do a lot of people. Read More


Add SEO Juice: Set Up Google Authorship

authorship, Google, rich snippets, search engine optimization, SEO Read More

Top SEO Mistakes Made By Website Owners

What can you do to increase the chance that your potential audience will find you during their website searches?

Watch this video by Google's Matt Cutts. He explains the Top 5 mistakes website owners make. And they're all things YOU can affect in Aurora:

  • Make your content discoverable so it can be crawled by the search engines.
  • Define the words for which you want to be found and use them on your pages.
  • Make your content compelling and valuable to the reader.
  • Craft quality titles and descriptions.
  • Take advantage of free web resources such as Google and Bing Webmaster Tools.

These are just a few simple solutions that can go far in floating your site to the top of the organic search results.