When you’re a business owner, you’re busy. Really busy. So who has time to constantly update the content on their website to keep it fresh? A simple blog post is an easy way to keep your website up to date with relevant content to reach new customers and keep your current ones coming back for more.
You’re probably telling yourself “I have no idea what to blog about!”
It’s a valid concern. It can be difficult to come up with original content. But, blogging doesn’t need to be difficult or complicated. Start by taking a look at what other people are posting to get yourself brainstorming. Don’t copy their ideas… use them as a launch pad for your own words!
A blog post doesn’t necessarily mean you need to write an entire original article. For example, if you own a fitness studio, you could post a tip to improve your workout, a fun nutritional fact or even a healthy recipe. It could even be as simple as an inspirational quote or a testimonial from a current customer!
There’s literally no limit to the type of content you can share with your blog and the benefits of doing so are far reaching:
Drive a steady stream of traffic to your website.Everyone wants more visitors to their website. Blogging is a great way to make that happen. Blogging allows you to keep your website updated, without having to update the actual pages of your site. You’re adding fresh and relative content that will be automatically found and indexed by search engines, like Google. That means there’s more content for your current and prospective clients and more search return results leading users to your site.
Blogs can help build your authority in your industry.Your clients turn to you because you are their expert. Providing your client base with relevant content establishes yourself as a source of good, reliable information.
Connect with your community.Blogging can cultivate conversations between you and your community. It gives you an opportunity to connect with current and prospective clients and shows them that you’re open to conversation and feedback. Pose questions and ideas that are inspiring and thought provoking!
Blogging + Social MediaSocial media is a powerful tool in promoting your business! Your LiveEdit blog includes options to automatically push your blog posts to Facebook and Twitter. Pushing your posts means one less item on your to-do list and allows your customers to like, share and comment even faster!
However you use your blog, remember to post content or offers that are current and relevant to your industry. Unique content is best, but don’t be afraid to share an interesting from another website - just be sure to credit the original author! Be creative and have fun!