Whether you’re a brand new business or you’ve been on the block for a while, you want people to be able to find your website, and you want it to be easy for them at that. That’s why it’s so important to rank high within the various search engines (Google, Bing, Yahoo, DuckDuckGo, etc.). So, how do you rank higher? By growing your SEO (Search Engine Optimization) of course!
Here’s some tips to help grow your overall web presence using best practice SEO.
Write Valuable Content
If you’ve ever researched ways to improve your overall SEO, content creation is likely at the top of those lists. That’s not because us SEO enthusiasts love writing (even though most of us do!), it’s because it’s that important.
- What sets your business apart from your competitors?
- What do you offer customers that others don’t?
- Are you certified in your field?
- Are you a local or national business?
When you sit down to write your content, make sure it correctly represents the business, speaks to your strengths, uses the keywords and key phrases, and local areas you wish to rank for.
Remember: The search engines won’t know you offer a specific service unless you say so. If you’re a personal trainer in Minneapolis, MN, make sure your website says your in Minnesota and that you offer PT services. While it may sound simple, little things like this are often overlooked.
Answer Specific Questions
With voice search more prevalent now than it’s ever been, you need to think about what people are searching for to find you. This is where the term “key phrases” comes into play. No longer are the days of simple meta data keywords. No, no, no. Now we must also consider key phrases, like these...
- “What’s the Best SEO Agency?”
- “What’s the Easiest Calorie Burning Workout?”
- “How do I do Pilates at home?”
People are performing more question based searches than ever before due to the rise in voice search on mobile devices. While that can make SEO seem more daunting, it does provide more opportunity as well. Try to answer potential questions within the content you write. Frequently asked question pages are a great way to address these queries, but if you can find a way to write them into your homepage content as well, you’d most likely find more benefit.
Represent Your Local Area
If you’re a local business, make sure you say so! Your website can be a great marketing tool as long as you speak to the areas you service. If your business is located in a major city, consider referencing various suburbs within your content to help rank in those areas. The more places you reference, the more opportunity you’re providing for yourself to be found.
Another way to benefit locally is by creating directory listings. Listings will create a valuable back linking profile that the search engines love. Consider creating accounts on Yellow Pages, Google My Business, Facebook, Yelp, Tripadvisor, Hotfrog, Bing Places for Business, and Manta to name a few.
There are businesses that will distribute your information within their network of websites like MOZ Local or Yext. While they make it easier to create these accounts, it may take longer and you may not have direct access to the created listings. Find what works best for you and get started today!
Use Search Console/Webmaster Tools (Google & Bing)
Google Search Console and Bing Webmaster tools are great ways to learn more about your websites performance. You can submit sitemaps to tell them how to efficiently crawl & index your website, set international targeting, view user search information, highlight data and more. They are seriously useful tools and best of all, they’re FREE.
There is a lot more to SEO than just the items mentioned above, but by implementing these tactics, you should see an improvement in your website ranking. As always, if you’re looking for more in-depth assistance with SEO or would like to have your website overhauled by one of our SEO Professionals, take a look at our SEO Services and purchase one today!